There was some talk throughout the last week that WidgetBucks RPC was falling drastically, taking away one of its big advantages over traditional advertising networks. To address this issue, they decided to only pay publishers for clicks from inside the United States and Canada. Since they did this, I've seen my RPC goes back to what it was when I first joined WidgetBucks, which is extremely encouraging. The downside of course is I've seen my clicks and CTR both drop as a result of international traffic.

The CEO of Mpire, Matt Hulett, gave a podcast interview talking about the recent changes, and a few things to expect in the future (CPM advertising and new widgets). You can listen to the podcast here.

I am going to keep most of my WidgetBucks ads going just how they are, and at the end of the month if they still aren't performing as well as I expect it may be time to try something new.